On the surface, it seems as if fonts are of little consequence; they're simply vehicles for the greater goal: to transmit information. This understanding though, ignores the fact that typefaces communicate more than the words they carry, but with them an attitude - of strength, of pride, of wittiness. Perhaps no two people understand this better than Jonathan Hoefler and Tobias Frere-Jones of H+FJ, winners of the 2013 AIGA Medal. At first reluctant heroes of font design, Hoefler and Frere-Jones ...
On the surface, it seems as if fonts are of little consequence; they're simply vehicles for the greater goal: to transmit information. This understanding though, ignores the fact that typefaces communicate more than the words they carry, but with them an attitude - of strength, of pride, of wittiness. Perhaps no two people understand this better than Jonathan Hoefler and Tobias Frere-Jones of H+FJ, winners of the 2013 AIGA Medal. At first reluctant heroes of font design, Hoefler and Frere-Jones ...
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